The influence of eWOM on virtual consumer communities : Social capital, consumer learning, and behavioral outcomes

Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

276 Scopus Citations
View graph of relations

Author(s)

Related Research Unit(s)

Detail(s)

Original languageEnglish
Journal / PublicationJournal of Advertising Research
Volume47
Issue number4
Publication statusPublished - Dec 2007