The influence of event-time (vs. clock-time) scheduling style on satiation
Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Author(s)
Related Research Unit(s)
Detail(s)
Original language | English |
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Pages (from-to) | 123-132 |
Journal / Publication | Journal of Consumer Psychology |
Volume | 33 |
Issue number | 1 |
Online published | 2 May 2022 |
Publication status | Published - Jan 2023 |
Link(s)
Abstract
Consumers often need to schedule different activities. While consumers who adopt a clock-time scheduling style decide when to transition from one activity to the next according to external temporal cues (e.g., clock), those who adopt an event-time scheduling style tend to perform each activity until they feel internally that it is completed. This research showed that consumers' scheduling style (clock-time vs. event-time) could influence their satiation with repeated consumption. Four studies involving actual consumption across various domains (e.g., music, artwork, food) demonstrated that an event-time scheduling style leads to more rapid satiation with repeated consumption than a clock-time scheduling style because event-timers (vs. clock-timers) have higher private self-focus. The results further revealed that the satiation effect of scheduling style is mitigated when consumers are distracted from their private self or informed of additional sensitization cues in the consumption stimuli.
Research Area(s)
- enjoyment, private self-focus, satiation, scheduling style
Citation Format(s)
The influence of event-time (vs. clock-time) scheduling style on satiation. / Tang, Yangyi (Eric); Huang, Zhongqiang (Tak); Su, Lei.
In: Journal of Consumer Psychology, Vol. 33, No. 1, 01.2023, p. 123-132.
In: Journal of Consumer Psychology, Vol. 33, No. 1, 01.2023, p. 123-132.
Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review