The Importance of Personalization in Affecting Consumer Attitudes toward Mobile Advertising in China

Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review

Overview

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Social Sciences

Consumer Attitude Social Sciences

Advertising Social Sciences

China Social Sciences

Research Social Sciences

Consumers Social Sciences

Attitudes Social Sciences

Marketing Social Sciences

Surveys Social Sciences

Direct Marketing Social Sciences

Marketing Channel Social Sciences

Consumer Intention Social Sciences

Advertising Design Social Sciences

Keyphrases

China Keyphrases

Consumer Attitudes Keyphrases

Personalization Keyphrases

Attitude towards Mo... Keyphrases

Mobile Advertising Keyphrases

Fast Response Keyphrases

Response-ability Keyphrases

Negative Attitudes Keyphrases

Direct Marketing Keyphrases

Marketing Channels Keyphrases

Mobile Marketing Keyphrases

Advertising Design Keyphrases

Interactive Respons... Keyphrases

Consumer Intention Keyphrases

INIS

advertising INIS

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