The impacts of brand personality and congruity on purchase intention : Evidence from the Chinese mainland's automobile market

Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

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Social Sciences

100
Chinese Social Sciences
100
Brand Personality Social Sciences
20
Self-Image Social Sciences
20
Congruence Social Sciences
10
Automobile Industry Social Sciences
Research OutputsResearch Output authored by The impacts of brand personality and congruity on purchase intention is tagged with the concept