The Impact of Gamification Design on the Success of Health and Fitness Apps

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)

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Detail(s)

Original languageEnglish
Title of host publicationPROCEEDINGS OF The 12th China Summer Workshop on Information Management, CSWIM 2018
Pages427-432
Publication statusPublished - Jun 2018

Conference

TitleThe 12th China Summer Workshop on Information Management (CSWIM 2018)
PlaceChina
CityQingdao
Period23 - 24 June 2018

Abstract

Gamification has been increasingly employed in health-related apps in recent years. However, the effect of gamification design on the success of health and fitness apps remains unknown and has not been investigated before. This study attempts to identify what gamification elements are frequently used in the design of health and fitness apps and to empirically quantify their effects on app downloads and user ratings of these apps. We construct a rich dataset that includes information about the daily downloads, ratings and gamification design elements of 2,462 health and fitness apps on the Apple App Store. Our sample contains 924 paid apps and 1,538 free apps. This study contributes to both the gamification and mobile app literatures and provides important implications for app developers who intend to adopt gamification in mobile app design.

Research Area(s)

  • gamification, health and fitness apps, app design, popularity, customer reviews

Bibliographic Note

Full text of this publication does not contain sufficient affiliation information. With consent from the author(s) concerned, the Research Unit(s) information for this record is based on the existing academic department affiliation of the author(s).

Citation Format(s)

The Impact of Gamification Design on the Success of Health and Fitness Apps. / Huang, Wenjie; Chen, Hailiang; Kwon, Juhee.

PROCEEDINGS OF The 12th China Summer Workshop on Information Management, CSWIM 2018. 2018. p. 427-432.

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)