The Impact of Gamification Design on the Success of Health and Fitness Apps

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)

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Detail(s)

Original languageEnglish
Title of host publication22nd Pacific Asia Conference on Information Systems (PACIS 2018)
PublisherAssociation for Information Systems
Pages2024-2029
Publication statusPublished - Jun 2018

Conference

Title22nd Pacific Asia Conference on Information Systems (PACIS 2018)
LocationYokohama Royal Park Hotel
PlaceJapan
CityYokohama
Period26 - 30 June 2018

Abstract

Gamification has been increasingly employed in health-related apps in recent years. However, the effect of gamification design on the success of health and fitness apps remains unknown and has not been investigated before. This study attempts to identify what gamification elements are frequently used in the design of health and fitness apps and to empirically quantify their effects on app downloads and user ratings of these apps. We construct a rich dataset that includes information about the daily downloads, ratings and gamification design elements of 2,462 health and fitness apps on the Apple App Store. Our sample contains 924 paid apps and 1,538 free apps. This study contributes to both the gamification and mobile app literatures and provides important implications for app developers who intend to adopt gamification in mobile app design.

Research Area(s)

  • Gamification, health and fitness apps, app design, popularity, customer reviews

Bibliographic Note

Research Unit(s) information for this publication is provided by the author(s) concerned.

Citation Format(s)

The Impact of Gamification Design on the Success of Health and Fitness Apps. / Huang, Wenjie; Chen, Hailiang; Kwon, Juhee.

22nd Pacific Asia Conference on Information Systems (PACIS 2018). Association for Information Systems, 2018. p. 2024-2029.

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)