The Impact of Brand Credibility and Brand Personality on Purchase Intention : An Empirical Study in China

Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review

Fingerprint

???publication_fingerprints_help???

Social Sciences

100
Brand Personality Social Sciences
100
China Social Sciences

Economics, Econometrics and Finance

100
Brand Image Economics, Econometrics a...
Research OutputsResearch Output authored by The Impact of Brand Credibility and Brand Personality on Purchase Intention is tagged with the concept