The Impact of Brand Credibility and Brand Personality on Purchase Intention : An Empirical Study in China

Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review

Overview

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Social Sciences

China Social Sciences

Purchase Social Sciences

Intention Social Sciences

Credibility Social Sciences

Brand Personality Social Sciences

Keyphrases

Purchase Intention Keyphrases

Study in China Keyphrases

Brand Personality Keyphrases

Brand Credibility Keyphrases

INIS

Economics, Econometrics and Finance

Brand Economics, Econometrics a...

Brand Image Economics, Econometrics a...

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