The Impact of Brand Credibility and Brand Personality on Purchase Intention : An Empirical Study in China

Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 22_Publication in policy or professional journal

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Detail(s)

Original languageEnglish
Pages (from-to)137 - 153
Journal / PublicationAdvances in International Marketing
Volume21
Publication statusPublished - Mar 2011

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Link to Scopus https://www.scopus.com/record/display.uri?eid=2-s2.0-84863043082&origin=recordpage
Permanent Link https://scholars.cityu.edu.hk/en/publications/publication(d21c4a09-3d11-45d0-a75d-40b1d4dd7abc).html

Citation Format(s)

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The Impact of Brand Credibility and Brand Personality on Purchase Intention : An Empirical Study in China. / Wang, Xuehua; YANG, Zhilin.

In: Advances in International Marketing, Vol. 21, 03.2011, p. 137 - 153.

Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 22_Publication in policy or professional journal