The impact of brand credibility and brand personality on purchase intention : An empirical study in China

Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 22_Publication in policy or professional journal

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Business & Economics

100
Credibility Business & Economics
16
Empirical study Business & Economics
16
Testing Business & Economics
16
Shanghai Business & Economics
16
Beijing Business & Economics
16
Questionnaire Business & Economics
Research OutputsResearch Output authored by The impact of brand credibility and brand personality on purchase intention is tagged with the concept