The Impact of Brand Credibility and Brand Personality on Purchase Intention: An Empirical Study in China

Research output: Journal Publications and Reviews › RGC 22 - Publication in policy or professional journal

Original language	English
Pages (from-to)	137 - 153
Journal	Advances in International Marketing
Volume	21
Publication status	Published - Mar 2011

Other Access Options

@article{d21c4a093d1145d0a75d40b1d4dd7abc,

title = "The Impact of Brand Credibility and Brand Personality on Purchase Intention: An Empirical Study in China",

author = "Xuehua Wang and Zhilin YANG",

year = "2011",

month = mar,

language = "English",

volume = "21",

pages = "137 -- 153",

journal = "Advances in International Marketing",

issn = "1474-7979",

publisher = "Emerald Publishing Limited",

}

TY - JOUR

T1 - The Impact of Brand Credibility and Brand Personality on Purchase Intention

T2 - An Empirical Study in China

AU - Wang, Xuehua

AU - YANG, Zhilin

PY - 2011/3

Y1 - 2011/3

M3 - RGC 22 - Publication in policy or professional journal

SN - 1474-7979

VL - 21

SP - 137

EP - 153

JO - Advances in International Marketing

JF - Advances in International Marketing

ER -