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The Image of the United States in the Chinese Media -- A Framing Analysis

  • Joe HE
  • , Xianhong Chen
  • , Xing Wu

Research output: Conference PapersRGC 31B - Invited conference paper (non-refereed items)Yes

Abstract

This study examines the presentation of the image of the United States in 874 news stories carried in five Chinese newspapers – from a framing perspective. It yields three major findings:1)The political image of the United States is presented by the Chinese press in a relatively balanced fashion, depicted as one that embodies contradictory attributes: positive and negative, strong but aggressive, democratic but hypocritical;2)The economic image of the United States is presented as one that is undergoing a recession but full of hope in recovery; 3)The cultural image is one that is diverse, free, democratic, advanced in science and technology, but hegemonic and biased.
Original languageEnglish
Publication statusPublished - 23 Aug 2011
Event4th International Forum on PR and Advertising: The Future of US-Chinese Media Communication and Public Diplomacy in the Post-crisis World - Amherst, United States
Duration: 23 Aug 201125 Aug 2011

Conference

Conference4th International Forum on PR and Advertising: The Future of US-Chinese Media Communication and Public Diplomacy in the Post-crisis World
PlaceUnited States
CityAmherst
Period23/08/1125/08/11

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