TY - JOUR
T1 - The exploitation of an international firm's relational capabilities
T2 - An empirical study
AU - Yan, Yanni
AU - Zhang, Sophie Hua
AU - Zeng, Fue
PY - 2010/10
Y1 - 2010/10
N2 - The study focuses on an international firm's relational capabilities that mediate to effectively facilitate organizational collaborations. We assess how the influence that arises from an international firm's cooperative strategies including market futures, trust and business network may affect the exploitation of the firm's relational capabilities and its impact on performance, using survey data from 320 firms. This study empirically tests how the effects of an international firm's market futures, trust and business network influence the exploitation of the firm's relational capabilities. Results of structural equation modeling do indicate that trust and business network influence the exploitation of a firm's relational capabilities. This study confirms that the leveraging of an international firm's relational capability within its focal trust and business networking does achieve superior performance. © 2010 Taylor & Francis.
AB - The study focuses on an international firm's relational capabilities that mediate to effectively facilitate organizational collaborations. We assess how the influence that arises from an international firm's cooperative strategies including market futures, trust and business network may affect the exploitation of the firm's relational capabilities and its impact on performance, using survey data from 320 firms. This study empirically tests how the effects of an international firm's market futures, trust and business network influence the exploitation of the firm's relational capabilities. Results of structural equation modeling do indicate that trust and business network influence the exploitation of a firm's relational capabilities. This study confirms that the leveraging of an international firm's relational capability within its focal trust and business networking does achieve superior performance. © 2010 Taylor & Francis.
KW - Market futurity
KW - Networking
KW - Relational capabilities
KW - Trust
UR - http://www.scopus.com/inward/record.url?scp=78649404897&partnerID=8YFLogxK
UR - https://www.scopus.com/record/pubmetrics.uri?eid=2-s2.0-78649404897&origin=recordpage
U2 - 10.1080/0965254X.2010.525251
DO - 10.1080/0965254X.2010.525251
M3 - RGC 21 - Publication in refereed journal
SN - 0965-254X
VL - 18
SP - 473
EP - 487
JO - Journal of Strategic Marketing
JF - Journal of Strategic Marketing
IS - 6
ER -