TY - CHAP
T1 - The evolving Chinese government spokesperson system
AU - CHEN, Ni
PY - 2010/11/7
Y1 - 2010/11/7
N2 - Chapter AbstractBy Ni ChenIn the information era, communication has proven to be the coin of the realm. No economic/political goal can be reached, no position secured, no policy advanced, no issue managed, no image/reputation enhanced, or crisis controlled in the absence of effective communication. Embed in this belief, Chinese government established its “spokesperson system” as part of the efforts toward the institutionalization of government communication. Though an important step, little literature in English can be found. By examining system’s origin, evolution, structure and function, this chapter attempts to fill the void. In addition, recent cases are used for discussion and elaboration.
AB - Chapter AbstractBy Ni ChenIn the information era, communication has proven to be the coin of the realm. No economic/political goal can be reached, no position secured, no policy advanced, no issue managed, no image/reputation enhanced, or crisis controlled in the absence of effective communication. Embed in this belief, Chinese government established its “spokesperson system” as part of the efforts toward the institutionalization of government communication. Though an important step, little literature in English can be found. By examining system’s origin, evolution, structure and function, this chapter attempts to fill the void. In addition, recent cases are used for discussion and elaboration.
M3 - RGC 12 - Chapter in an edited book (Author)
SN - 9786612993909
SN - 9780230108622
SN - 0230108628
T3 - Palgrave Macmillan series in global public diplomacy
SP - 73
EP - 94
BT - Soft power in China
A2 - Wang, Jian
PB - Palgrave Macmillan
CY - New York
ER -