The Evolution and value chain decomposition of Live Streaming Shopping
Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review
Author(s)
Related Research Unit(s)
Detail(s)
| Original language | English |
|---|---|
| Title of host publication | ICCSE '21 |
| Subtitle of host publication | 5th International Conference on Crowd Science and Engineering |
| Publisher | Association for Computing Machinery |
| Pages | 145-149 |
| ISBN (print) | 978-1-4503-9554-0 |
| Publication status | Published - 16 Oct 2021 |
Publication series
| Name | ACM International Conference Proceeding Series |
|---|
Conference
| Title | 5th International Conference on Crowd Science and Engineering, ICCSE 2021 |
|---|---|
| Place | China |
| City | Jinan |
| Period | 16 - 18 October 2021 |
Link(s)
Abstract
In recent years, Live streaming shopping (LSS) has revolutionized e-commerce, becoming more than a marketing or distribution channel in China. The gross merchandise value (GMV) of LSS reached 20 billion CNY in China on the Double 11 shopping day, 2019 (Yang 2019). This article investigated the evolution process of such an emerging phenomenon and its business model, value chain, and its profound impact beyond marketing. By analyzing the evolution of LSS and its current status, we decompose its value chain and reveal its potential to provoke the reconstruction of supply chains in the whole industrial ecosystem, even globally. This paper provides a new perspective of analyzing the process and details of the formation of live streaming shopping, which can further guide us to understand the phenomenon, adapt to the new ecology, and improve the system of live streaming shopping.
Research Area(s)
- Distribution Channels, Live Streaming Shopping, Online Retailing, Supply Chain
Citation Format(s)
The Evolution and value chain decomposition of Live Streaming Shopping. / Zhang, Tongda; Qian, Jun; Sun, Xiao et al.
ICCSE '21: 5th International Conference on Crowd Science and Engineering. Association for Computing Machinery, 2021. p. 145-149 (ACM International Conference Proceeding Series).
ICCSE '21: 5th International Conference on Crowd Science and Engineering. Association for Computing Machinery, 2021. p. 145-149 (ACM International Conference Proceeding Series).
Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review
