The Effects of Utilitarian, Hedonic and Relational Factors on Intention : The Moderating Role of Website Anxiety

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)peer-review

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Detail(s)

Original languageEnglish
Title of host publication18th Americas Conference on Information Systems 2012, AMCIS 2012
PublisherAssociation for Information Systems
Pages4066-4073
Volume5
ISBN (Electronic)9780615663463
ISBN (Print)9781622768271
Publication statusPublished - 2012
Externally publishedYes

Conference

Title18th Americas Conference on Information Systems 2012, AMCIS 2012
PlaceUnited States
CitySeattle, WA
Period9 - 12 August 2012

Abstract

It is well recognized that utilitarian and hedonic factors are both important in explaining customers' consumption activities. Recent research has advocated the role of relational factors in affecting the adoption processes. However, no study has examined these three factors simultaneously in one study. We integrate the utilitarian and hedonic benefits of online shopping with the relational benefit by evaluating how they together contribute to user intention to return to a website. We also examine how these influence factors were moderated by website anxiety. The empirical results suggest that 1) perceived performance, enjoyment, and social presence increase customers' intention, 2) website anxiety negatively moderates the relationship between perceived performance and intention, such that low website anxiety strengthens that relationship, and 3) website anxiety positively moderates the relationship between social presence and intention, such that high website anxiety strengthens that relationship. Implications for Web site designers and researchers are discussed.

Research Area(s)

  • Enjoyment, Intention, Performance, Social presence, Website anxiety

Citation Format(s)

The Effects of Utilitarian, Hedonic and Relational Factors on Intention : The Moderating Role of Website Anxiety. / Xu, Jingjun(David).

18th Americas Conference on Information Systems 2012, AMCIS 2012. Vol. 5 Association for Information Systems, 2012. p. 4066-4073 AMCIS-1593-2012.R1.

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)peer-review