TY - GEN
T1 - The effects of the machine- and person-interactivity transaction information on uncertainty perception
AU - Luo, Chuan
AU - Sia, Choon Ling
AU - Shi, Yani
AU - Yang, Jinbi
AU - Chen, Huaping
PY - 2009
Y1 - 2009
N2 - Online consumers are inherently assuming high level of transaction uncertainty since the consequence of the transaction cannot be perfectly predicted. This research explores how two kinds of seller-provided transaction information acquired by utilizing different IT artifacts affect the online consumers' transaction uncertainty. We also further investigate, when the target online sellers hold different level of reputation, how the two kinds of information can affect the uncertainty perception. Online survey is used to collect field data in China. The results reveal information only acquired through the personinteractivity IT artifacts can significantly affect consumers' uncertainty, we further find seller reputation moderates the causal relationship between the both kinds of information and the uncertainty perception, the internal mechanism of the both moderating effects are also be explored. ©2009 IEEE.
AB - Online consumers are inherently assuming high level of transaction uncertainty since the consequence of the transaction cannot be perfectly predicted. This research explores how two kinds of seller-provided transaction information acquired by utilizing different IT artifacts affect the online consumers' transaction uncertainty. We also further investigate, when the target online sellers hold different level of reputation, how the two kinds of information can affect the uncertainty perception. Online survey is used to collect field data in China. The results reveal information only acquired through the personinteractivity IT artifacts can significantly affect consumers' uncertainty, we further find seller reputation moderates the causal relationship between the both kinds of information and the uncertainty perception, the internal mechanism of the both moderating effects are also be explored. ©2009 IEEE.
KW - Machine-interactivity IT artifacts
KW - Person-interactivity IT artifacts
KW - Seller reputation
KW - Transaction uncertainty
UR - https://www.scopus.com/pages/publications/77949614419
UR - https://www.scopus.com/record/pubmetrics.uri?eid=2-s2.0-77949614419&origin=recordpage
U2 - 10.1109/ICICISYS.2009.5358120
DO - 10.1109/ICICISYS.2009.5358120
M3 - RGC 32 - Refereed conference paper (with host publication)
SN - 9781424447541
VL - 3
SP - 480
EP - 484
BT - Proceedings - 2009 IEEE International Conference on Intelligent Computing and Intelligent Systems, ICIS 2009
T2 - 2009 IEEE International Conference on Intelligent Computing and Intelligent Systems, ICIS 2009
Y2 - 20 November 2009 through 22 November 2009
ER -