Abstract
Generative artificial intelligence (GAI) offers a paradigm shift to crowdsourcing platforms. Our research examines the impact of introducing GAI on user trust in crowdsourcing platforms. It draws on control theory and psychological empowerment theory to explore how GAI influences user trust via psychological empowerment and perceived risk. The findings, which are consistent with theories, suggest that GAI's introduction in crowdsourcing platforms influences user trust by enhancing psychological empowerment and reducing the perceived risk to a greater extent with complex or creative tasks (macrotasks) than microtasks. The findings contribute to the GAI literature by providing a better understanding of user trust toward GAI in crowdsourcing, offering a nuanced understanding of GAI's application for supporting macrotasks versus microtasks, and integrating control theory and psychological empowerment theory to understand GAI's impact. © 2024 30th Americas Conference on Information Systems, AMCIS 2024. All rights reserved.
| Original language | English |
|---|---|
| Title of host publication | AMCIS 2024 Proceedings |
| Publisher | Association for Information Systems |
| ISBN (Print) | 978-1-958200-11-7 |
| Publication status | Published - Aug 2024 |
| Event | 30th Americas Conference on Information Systems (AMCIS 2024): Elevating Life Through Digital Social Entrepreneurship - Salt Lake City, United States Duration: 15 Aug 2024 → 17 Aug 2024 https://amcis2024.aisconferences.org/ https://aisel.aisnet.org/amcis2024/ |
Publication series
| Name | Americas Conference on Information Systems, AMCIS |
|---|
Conference
| Conference | 30th Americas Conference on Information Systems (AMCIS 2024) |
|---|---|
| Abbreviated title | AMCIS2024 |
| Country/Territory | United States |
| City | Salt Lake City |
| Period | 15/08/24 → 17/08/24 |
| Internet address |
Research Keywords
- Crowdsourcing platform
- Generative artificial intelligence
- Macrotask
- Microtask