The Effects of Firm- and User-Initiated Word-of-Mouth on Funding Performance of Crowdfunded Projects

Chang Heon LEE, Keongtae Kim, J. Leon Zhao

Research output: Conference Papers › RGC 33 - Other conference paper

Original language	English
Publication status	Presented - 2 Jul 2015
Event	IS Summer Research Workshop - Hong Kong , Hong Kong, China Duration: 2 Jul 2015 → 3 Jul 2015

Research Keywords

@conference{b4a4bf0e3cbe4d0a86f857511347ca58,

title = "The Effects of Firm- and User-Initiated Word-of-Mouth on Funding Performance of Crowdfunded Projects",

keywords = "crowdfunding, social media, WOM",

author = "LEE, {Chang Heon} and Keongtae Kim and Zhao, {J. Leon}",

year = "2015",

month = jul,

day = "2",

language = "English",

note = "IS Summer Research Workshop ; Conference date: 02-07-2015 Through 03-07-2015",

}