The effects of edits on arousal, attention, and memory for television messages: When an edit is an edit can an edit be too much?

Annie Lang; Shuhua Zhou; Nancy Schwartz; Paul D. Bolls; Robert F. Potter

doi:10.1207/s15506878jobem4401_7

The effects of edits on arousal, attention, and memory for television messages: When an edit is an edit can an edit be too much?

Annie Lang
, Shuhua Zhou
, Nancy Schwartz
, Paul D. Bolls
, Robert F. Potter

Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

170 Citations (Scopus)

Abstract

This study examines the effect of the rate of edits (camera changes in the same visual scene) on viewers' arousal and memory. The rate of edits varied from slow to very fast. Results show that as the rate of edits increases physiological arousal, self-reported arousal, and memory increase. It is suggested that edits can increase attention to and encoding of television message content without significantly increasing the cognitive load of the message. © 2000 Broadcast Education Association.

Original language	English
Pages (from-to)	94-109
Journal	Journal of Broadcasting and Electronic Media
Volume	44
Issue number	1
DOIs	https://doi.org/10.1207/s15506878jobem4401_7
Publication status	Published - 2000
Externally published	Yes

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Publication details (e.g. title, author(s), publication statuses and dates) are captured on an “AS IS” and “AS AVAILABLE” basis at the time of record harvesting from the data source. Suggestions for further amendments or supplementary information can be sent to [email protected].

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title = "The effects of edits on arousal, attention, and memory for television messages: When an edit is an edit can an edit be too much?",

abstract = "This study examines the effect of the rate of edits (camera changes in the same visual scene) on viewers' arousal and memory. The rate of edits varied from slow to very fast. Results show that as the rate of edits increases physiological arousal, self-reported arousal, and memory increase. It is suggested that edits can increase attention to and encoding of television message content without significantly increasing the cognitive load of the message. {\textcopyright} 2000 Broadcast Education Association.",

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note = "Publication details (e.g. title, author(s), publication statuses and dates) are captured on an “AS IS” and “AS AVAILABLE” basis at the time of record harvesting from the data source. Suggestions for further amendments or supplementary information can be sent to [email protected]. ",

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The effects of edits on arousal, attention, and memory for television messages: When an edit is an edit can an edit be too much? / Lang, Annie; Zhou, Shuhua; Schwartz, Nancy et al.
In: Journal of Broadcasting and Electronic Media, Vol. 44, No. 1, 2000, p. 94-109.

Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

TY - JOUR

T1 - The effects of edits on arousal, attention, and memory for television messages

T2 - When an edit is an edit can an edit be too much?

AU - Lang, Annie

AU - Zhou, Shuhua

AU - Schwartz, Nancy

AU - Bolls, Paul D.

AU - Potter, Robert F.

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AB - This study examines the effect of the rate of edits (camera changes in the same visual scene) on viewers' arousal and memory. The rate of edits varied from slow to very fast. Results show that as the rate of edits increases physiological arousal, self-reported arousal, and memory increase. It is suggested that edits can increase attention to and encoding of television message content without significantly increasing the cognitive load of the message. © 2000 Broadcast Education Association.

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JF - Journal of Broadcasting and Electronic Media

IS - 1

ER -

The effects of edits on arousal, attention, and memory for television messages: When an edit is an edit can an edit be too much?

Abstract

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