The effects of corporate-brand credibility, perceived corporate-brand origin, and self-image congruence on purchase intention : Evidence from China's auto industry

Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

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Business & Economics

100
Credibility Business & Economics
80
Congruence Business & Economics
20
Shanghai Business & Economics
20
Beijing Business & Economics
Research OutputsResearch Output authored by The effects of corporate-brand credibility, perceived corporate-brand origin, and self-image congruence on purchase intention is tagged with the concept