The Effects of 360-degree VR Videos on Audience Engagement : Evidence from The New York Times
Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 32_Refereed conference paper (with ISBN/ISSN) › peer-review
Author(s)
Related Research Unit(s)
Detail(s)
| Original language | English |
|---|---|
| Title of host publication | HCI in Business, Government, and Organizations - 5th International Conference, HCIBGO 2018, Held as Part of HCI International 2018, Proceedings |
| Editors | Fiona Fui-Hoon Nah , Bo Sophia Xiao |
| Publisher | Springer, Cham |
| Pages | 217-235 |
| ISBN (Electronic) | 978-3-319-91716-0 |
| ISBN (Print) | 978-3-319-91715-3 |
| Publication status | Published - Jul 2018 |
Publication series
| Name | Lecture Notes in Computer Science |
|---|---|
| Publisher | Springer |
| Volume | 10923 |
| ISSN (Print) | 0302-9743 |
| ISSN (Electronic) | 1611-3349 |
Conference
| Title | 5th International Conference on HCI in Business, Government, and Organizations, HCIBGO 2018 Held as Part of HCI International 2018 |
|---|---|
| Place | United States |
| City | Las Vegas |
| Period | 15 - 20 July 2018 |
Link(s)
Abstract
This study examines the current application of 360-degree VR videos in the news industry. Both the advantages and challenges of 360-degree VR videos in enhancing audience experiences and engagement are discussed. To better understand the effects of immersive technology on audience engagement, this study selects the case of The New York Times (NYT). Data were crawled from 598 videos on the NYT YouTube account for analyses. The results showed that 360-degree VR videos generally performed worse than non-VR videos in enhancing audience engagement. An interaction effect was found between video format (360-degree VR or non-VR) and content genres.
Research Area(s)
- 360-degree VR videos, Audience engagement, Content genre
Citation Format(s)
The Effects of 360-degree VR Videos on Audience Engagement : Evidence from The New York Times. / Wang, Guan; Gu, Wenying; Suh, Ayoung.
HCI in Business, Government, and Organizations - 5th International Conference, HCIBGO 2018, Held as Part of HCI International 2018, Proceedings. ed. / Fiona Fui-Hoon Nah ; Bo Sophia Xiao . Springer, Cham, 2018. p. 217-235 (Lecture Notes in Computer Science ; Vol. 10923).Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 32_Refereed conference paper (with ISBN/ISSN) › peer-review
