@inproceedings{6841b9da34a64116b4ee04a1ee4bb09a,
title = "The Effects of 360-degree VR Videos on Audience Engagement: Evidence from The New York Times",
abstract = "This study examines the current application of 360-degree VR videos in the news industry. Both the advantages and challenges of 360-degree VR videos in enhancing audience experiences and engagement are discussed. To better understand the effects of immersive technology on audience engagement, this study selects the case of The New York Times (NYT). Data were crawled from 598 videos on the NYT YouTube account for analyses. The results showed that 360-degree VR videos generally performed worse than non-VR videos in enhancing audience engagement. An interaction effect was found between video format (360-degree VR or non-VR) and content genres.",
keywords = "360-degree VR videos, Audience engagement, Content genre",
author = "Guan Wang and Wenying Gu and Ayoung Suh",
year = "2018",
month = jul,
doi = "10.1007/978-3-319-91716-0_17",
language = "English",
isbn = "978-3-319-91715-3",
series = "Lecture Notes in Computer Science ",
publisher = "Springer, Cham",
pages = "217--235",
editor = "{Nah }, {Fiona Fui-Hoon } and {Xiao }, {Bo Sophia }",
booktitle = "HCI in Business, Government, and Organizations - 5th International Conference, HCIBGO 2018, Held as Part of HCI International 2018, Proceedings",
note = "5th International Conference on HCI in Business, Government, and Organizations, HCIBGO 2018 Held as Part of HCI International 2018 ; Conference date: 15-07-2018 Through 20-07-2018",
}