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The Effect of Product Placement Strategies on Customer Behavior: A Prospective of Foote, Cone and Belding (FCB) Grid Model
Xiaohong Zhang, Na Li, Yanbo Wang, Yanqi Sun*
*Corresponding author for this work
Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
3
Citations
(Scopus)
90
Downloads (CityUHK Scholars)