The effect of multimedia on perceived equivocality and perceived usefulness of information systems
Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Author(s)
Related Research Unit(s)
Detail(s)
| Original language | English |
|---|---|
| Pages (from-to) | 449-466 |
| Journal / Publication | MIS Quarterly: Management Information Systems |
| Volume | 24 |
| Issue number | 3 |
| Publication status | Published - 2000 |
Link(s)
Abstract
With the advent of multimedia and intranet technologies, managers and information systems designers face a new challenge: how to capture and present information using a variety of representation formats (text, graphics, audio, video, and animations) so that members of an organization can make better sense out of the information available. In this study, we develop a task-representation fit model to generate several predictions about the potential of multimedia to alleviate the limitations of text-based information in the context of individual decision makers utilizing organizational data and test them in a laboratory experiment. Results support the task-representation fit relationships predicted. For analyzable tasks, text-based representation and multimedia representation are equally effective in reducing perceived equivocality levels. For less-analyzable tasks, only multimedia representation was instrumental in reducing perceived equivocality levels.
Research Area(s)
- Information presentation, Multimedia, Perceived equivocality, Task analyzability, Taskmedia fit
Citation Format(s)
The effect of multimedia on perceived equivocality and perceived usefulness of information systems. / Lim, Kai H.; Benbasat, Izak.
In: MIS Quarterly: Management Information Systems, Vol. 24, No. 3, 2000, p. 449-466.Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
