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The Effect of Corporate Social Responsibility on Brand Loyalty

Y Q HE, Kin Keung LAI

    Research output: Conference Papers › RGC 33 - Other conference paper

    Original languageEnglish
    Publication statusPublished - 7 Aug 2009
    Event2009 Academy of Management Annual Meeting - , United States
    Duration: 7 Aug 2009 → 11 Aug 2009

    Conference

    Conference2009 Academy of Management Annual Meeting
    PlaceUnited States
    Period7/08/09 → 11/08/09

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