The effect of brand credibility on consumers' brand purchase intention in emerging economies : The moderating role of brand awareness and brand image

Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

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Business & Economics

100
Credibility Business & Economics
25
Expertise Business & Economics
25
Attractiveness Business & Economics
25
Trustworthiness Business & Economics
Research OutputsResearch Output authored by The effect of brand credibility on consumers' brand purchase intention in emerging economies is tagged with the concept