The econo-linguistics approach to the study of investor sentiment : Theoretical trends and research possibilities in Pan-Chinese markets

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

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  • Clara Ho-Yan Chan
  • King-Kui Sin
  • Benjamin Ka Yin T'Sou


Original languageEnglish
Pages (from-to)26-45
Journal / PublicationChinese Language and Discourse
Issue number1
Publication statusPublished - Jan 2018


This paper sets out to examine the existing literature in the study of investor sentiment, and propose research areas in the Pan-Chinese context by use of the econo-linguistics approach. This new research may provide insights into the mindset of Chinese investors by explicating the language that represents it. Such language arises in public financial discourse that involves the use of special terminology and metaphorical expressions in Hong Kong, Mainland China and Taiwan and may contribute to influencing investment behaviour and outcome. Following the review of the research, this paper proposes the use of an innovative mechanism and platform for systemizing financial terminologies and facilitating financial research within the inter-disciplinary framework of econo-linguistics, especially in the Pan-Chinese regions.

Research Area(s)

  • econo-linguistics, terminology, financial metaphors, Pan-Chinese, investor behaviour, LANGUAGE, METAPHORS, DECISION, NORMS

Bibliographic Note

Full text of this publication does not contain sufficient affiliation information. With consent from the author(s) concerned, the Research Unit(s) information for this record is based on the existing academic department affiliation of the author(s).

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