The double jeopardy phenomenon and the mediating effect of brand penetration between advertising and brand loyalty

Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

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Engineering & Materials Science

100
Marketing Engineering & Materials S...
31
Detergents Engineering & Materials S...

Business & Economics

12
Penetration Business & Economics
4
Data base Business & Economics
4
Detergent Business & Economics
Research OutputsResearch Output authored by The double jeopardy phenomenon and the mediating effect of brand penetration between advertising and brand loyalty is tagged with the concept