The Digital Transformation of Microbusinesses in Indonesia: Dichotomous Effects and Consequences

Mahendrawathi ER*, Robert M. Davison, Safirotu Khoir, Rahma Fauzia

*Corresponding author for this work

Research output: Chapters, Conference Papers, Creative and Literary WorksRGC 32 - Refereed conference paper (with host publication)peer-review

Abstract

Digital transformation is widely lauded as being beneficial for organizations. We undertake a qualitative exploration into how three microbusinesses in Indonesia are affected by Digital Transformation. We focus on the lived experiences of the microbusiness owner-managers. We find that the success of a digital transformation initiative depends on the owner-managers having both a growth and a technology mindset while observing that the availability of support from friends and relatives can be crucial to success. © IFIP International Federation for Information Processing 2024.
Original languageEnglish
Title of host publicationHuman Choice and Computers
Subtitle of host publication16th IFIP International Conference on Human Choice and Computers, HCC 2024, Phuket, Thailand, September 8–10, 2024, Proceedings
EditorsRobert M. Davison, David Kreps
Place of PublicationCham
PublisherSpringer 
Pages98-109
ISBN (Electronic)978-3-031-67535-5
ISBN (Print)9783031675348, 978-3-031-67537-9
DOIs
Publication statusPublished - 2024
Event16th IFIP TC9 Human Choice and Computers Conference (HCC16): “Humans, Technological Innovations and Artificial Intelligence: Opportunities and Consequences" - Dusit Thani Laguna, Phuket, Thailand
Duration: 8 Sept 202410 Sept 2024
https://hcc16.org/

Publication series

NameIFIP Advances in Information and Communication Technology
Volume719
ISSN (Print)1868-4238
ISSN (Electronic)1868-422X

Conference

Conference16th IFIP TC9 Human Choice and Computers Conference (HCC16)
Country/TerritoryThailand
CityPhuket
Period8/09/2410/09/24
Internet address

Bibliographical note

Full text of this publication does not contain sufficient affiliation information. With consent from the author(s) concerned, the Research Unit(s) information for this record is based on the existing academic department affiliation of the author(s).

Research Keywords

  • Digital Transformation
  • microbusiness
  • small retail
  • sociotechnical systems
  • warung

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