The Dangers of Franchisee Anonymity: When Should Foreign Chains Allow Local Developers to Co-brand International Franchise Hotels?

Chya-Yi E. Liaw; Shih-Fen Chen

The Dangers of Franchisee Anonymity: When Should Foreign Chains Allow Local Developers to Co-brand International Franchise Hotels?

Chya-Yi E. Liaw
, Shih-Fen Chen

Department of Management

Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review

Original language	English
Publication status	Published - 27 Jun 2018
Event	2018 Academy of International Business Annual Meeting, AIB 2018 - Minneapolis , United States Duration: 25 Jun 2018 → 28 Jun 2018 https://aib.msu.edu/events/2018/ https://aib.msu.edu/events/2018/Program.asp

Conference

Conference	2018 Academy of International Business Annual Meeting, AIB 2018
Place	United States
City	Minneapolis
Period	25/06/18 → 28/06/18
Internet address	https://aib.msu.edu/events/2018/ https://aib.msu.edu/events/2018/Program.asp

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Research Unit(s) information for this publication is provided by the author(s) concerned.

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@conference{b54c0ec5de354bb5944fe0828a91bdb1,

title = "The Dangers of Franchisee Anonymity: When Should Foreign Chains Allow Local Developers to Co-brand International Franchise Hotels?",

author = "Liaw, \{Chya-Yi E.\} and Shih-Fen Chen",

note = "Research Unit(s) information for this publication is provided by the author(s) concerned.; 2018 Academy of International Business Annual Meeting, AIB 2018 ; Conference date: 25-06-2018 Through 28-06-2018",

year = "2018",

month = jun,

day = "27",

language = "English",

url = "https://aib.msu.edu/events/2018/, https://aib.msu.edu/events/2018/Program.asp",

}

The Dangers of Franchisee Anonymity: When Should Foreign Chains Allow Local Developers to Co-brand International Franchise Hotels? / Liaw, Chya-Yi E.; Chen, Shih-Fen.
2018. Paper presented at 2018 Academy of International Business Annual Meeting, AIB 2018, Minneapolis , United States.

Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review

TY - CONF

T1 - The Dangers of Franchisee Anonymity

T2 - 2018 Academy of International Business Annual Meeting, AIB 2018

AU - Liaw, Chya-Yi E.

AU - Chen, Shih-Fen

N1 - Research Unit(s) information for this publication is provided by the author(s) concerned.

PY - 2018/6/27

Y1 - 2018/6/27

M3 - RGC 32 - Refereed conference paper (without host publication)

Y2 - 25 June 2018 through 28 June 2018

ER -