The creative intention influenced by age, social norm and creative self efficacy

The present study aimed at investigating how the antecedents and consequences of the intention of creativity with reference to the Theory of Planned Behavior. Antecedents included age, social norm of creativity, beliefs in rewards in creativity, and creative self-efficacy. Intention to creativity served as a dependent variable. Participants included 1738 individuals (ages ranged from 18 to 60 or above). Hierarchical multiple regression was used to examine the proposed models. It was also found that creative self-efficacy, social norms, beliefs in rewards in creativity were all significant predictors of intention to creativity. Age was found as a moderating variable interacting with beliefs in rewards in creativity as well as with creative self-efficacy. Gender and educational attainments also served as moderators with creative self-efficacy in predicting the creative intention. Implications on enhancing creative self efficacy in different age groups will also be discussed.