The contingent effects of benevolence and integrity on brand trust: An examination of moderators

Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review

Original language	English
Publication status	Published - 20 Oct 2007
Event	4th Journal of Marketing Science Annual Conference (JMS 2007) - Shanghai, China Duration: 20 Oct 2007 → 21 Oct 2007

Conference	4th Journal of Marketing Science Annual Conference (JMS 2007)
Place	China
City	Shanghai
Period	20/10/07 → 21/10/07

Other Access Options

@conference{1b84dbc562ff49a1a555b0a4e044e4b3,

title = "The contingent effects of benevolence and integrity on brand trust: An examination of moderators",

author = "Lan Xu and YANG, \{Zhi Lin\} and Nan Zhou and Fuan Li",

year = "2007",

month = oct,

day = "20",

language = "English",

note = "4th Journal of Marketing Science Annual Conference (JMS 2007) ; Conference date: 20-10-2007 Through 21-10-2007",

}