The communicative ecology of Web 2.0 at work : Social networking in the workspace

Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

72 Scopus Citations
View graph of relations


Related Research Unit(s)


Original languageEnglish
Pages (from-to)2035-2047
Journal / PublicationJournal of the Association for Information Science and Technology
Issue number10
Online published5 Mar 2014
Publication statusPublished - Oct 2014



Social media have transformed social interactions and now look set to transform workplace communications. In this exploratory study, we investigate how employees use and get value from a variety of social networking technologies. The context of this research is 4 software firms located in China. Notwithstanding differences in corporate attitudes toward social networking, we identify common themes in the way Web 2.0 technologies are leveraged as value is created by employees at all levels. We draw on the communication ecology framework to analyze the application of various technologies. We inductively develop 5 propositions that describe how social networking technologies contribute directly to horizontal and vertical communication in organizations, and ultimately to individual, team, and organizational performance. Implications for research and practice are discussed.

Research Area(s)

  • Instant Messaging Systems

Citation Format(s)

Download Statistics

No data available