The Branding of Quality Liquor as a Symbolic Effort to Bring China forward Culturally: A Comparison of Wuliangye with Absolut Vodka

MIng CHEUNG

Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review

Original language	English
Publication status	Published - 17 May 2010
Event	8th Annual International Conference on Communication and Mass Media - Athens, Greece Duration: 17 May 2010 → 20 May 2010

Conference	8th Annual International Conference on Communication and Mass Media
Country/Territory	Greece
City	Athens
Period	17/05/10 → 20/05/10

Other Access Options

@conference{7c2cddd5f8004d20aa212f4d220c2ad0,

title = "The Branding of Quality Liquor as a Symbolic Effort to Bring China forward Culturally: A Comparison of Wuliangye with Absolut Vodka",

author = "MIng CHEUNG",

year = "2010",

month = may,

day = "17",

language = "English",

note = "8th Annual International Conference on Communication and Mass Media ; Conference date: 17-05-2010 Through 20-05-2010",

}

Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review