The Asymmetry between Time and Money Compensation effect when feeling Scarcity : Time helps the Money Poor, but Money doesn’t help the Time Poor
Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 32_Refereed conference paper (with host publication) › peer-review
Author(s)
Detail(s)
Original language | English |
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Title of host publication | Advances in Consumer Research - Proceedings |
Editors | Andrew Gershoff, Robert Kozinets, Tiffany White |
Publisher | Association for Consumer Research |
Pages | 794-795 |
Volume | 46 |
ISBN (Print) | 978-0-915552-25-2 |
Publication status | Published - Oct 2018 |
Externally published | Yes |
Conference
Title | The 49th Annual Conference of the Association for Consumer Research (ACR) |
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Location | Hilton Anatole Hotel |
Place | United States |
City | Dallas Texas |
Period | 11 - 14 October 2018 |
Link(s)
Document Link | |
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Permanent Link | https://scholars.cityu.edu.hk/en/publications/publication(9f109128-c53b-48fb-bbf2-c896d02d31d8).html |
Abstract
This research examines the interplay between resource abundance and scarcity in the domain of advice taking. We show that time
abundance compensates for money scarcity but money abundance does not compensate for time scarcity. This asymmetry is due to the
difference in the nature of time vs. money.
Citation Format(s)
The Asymmetry between Time and Money Compensation effect when feeling Scarcity: Time helps the Money Poor, but Money doesn’t help the Time Poor. / So, Jane; Agrawal, Nidhi.
Advances in Consumer Research - Proceedings. ed. / Andrew Gershoff; Robert Kozinets; Tiffany White. Vol. 46 Association for Consumer Research, 2018. p. 794-795.
Advances in Consumer Research - Proceedings. ed. / Andrew Gershoff; Robert Kozinets; Tiffany White. Vol. 46 Association for Consumer Research, 2018. p. 794-795.
Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 32_Refereed conference paper (with host publication) › peer-review