The asymmetric effect of website attribute performance on satisfaction : An empirical study
Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 22_Publication in policy or professional journal
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Related Research Unit(s)
Detail(s)
| Original language | English |
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| Journal / Publication | Proceedings of the Annual Hawaii International Conference on System Sciences |
| Publication status | Published - 2005 |
Conference
| Title | 38th Annual Hawaii International Conference on System Sciences |
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| Place | United States |
| City | Big Island |
| Period | 3 - 6 January 2005 |
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Abstract
The purpose of this study is to examine the asymmetrical effects of negative and positive website attribute performance on satisfaction. An online survey on satisfaction with an e-portal was conducted, and a total of 515 usable questionnaires were collected. Psychometric properties of the measures were examined, and ordinary least squares were used to estimate the regression model. Results show that the importance of asymmetrical effect is different for different attributes, where the negative performance on information reliability, system access and usability had a stronger impact than their positive performance. On the other hand, the positive performance on information understandability and usefulness, and system navigation had a stronger impact than their negative performance. This difference of asymmetrical effect is an important area calling for future investigation.
Citation Format(s)
The asymmetric effect of website attribute performance on satisfaction : An empirical study. / Cheung, Christy M. K.; Lee, Matthew K. O.
In: Proceedings of the Annual Hawaii International Conference on System Sciences, 2005.Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 22_Publication in policy or professional journal
