THE ASSESSMENT OF E-BOOK LEARNING WITH ACCEPTANCE LEVEL AND INFLUENCE OF TERTIARY STUDY IN TERTIARY EDUCATION

In the 21st century, the internet is common for everyone. With advanced technology, people would like to take advantages from electronic world. In our daily life, many activities have launched electronic mode instead of traditional methods, e-commerce is one of the examples that replace the physical store style. Comparing with the earlier year, the environment of education has reformed a lot. There is a trend in which involving more electronic versions of learning materials. One of the changing tools is the e-book and it becomes more significant in tertiary education. More and more universities have encouraged students to adopt e-book in replacing traditional books. Moreover, the university campus is proactive to motivate students using the e-book. They have built the e-book system for students to search certain data and read the e-book materials. In order to find out the perception of students on
using the e-book, this project conducts a survey which distributed to students who are receiving or received tertiary education. The questionnaires aim to observe the acceptance level of the e-book and the experience of using the ebook, also to discover on what extent e-book influence students’ learning.


To examine the perception of students on using the e-book, some hypothesizes from the Technology Acceptance Model (TAM) and the Unified Theory of Acceptancy and Use Technology (UTAUT) have set to support the result. A new research model has been developed by combining some factors in TAM and UTAUT including the performance expectancy of the e-book, the effort expectancy of the e-book, the social influence of e-book, the facilitating conditions of e-book and behavioral intention. The four basic elements from UTAUT have been a critical influence of technology expectancy. Moreover, a new element has been added to evaluate the compatibility of e-book whether an acceptance tool for e-learning. The final part to prove the success of e-book in e-learning is the behavioral or usage intention of the e-book from TAM which is an important factor to support in this model. In this project, the final result would be to what extent that students in tertiary education recognize the e-book as part of their learning method. Also, to summarize all the collected data and information to give some suggestion on improving the e-book environment in higher education.