The Aha Agent: a Role for Generative AI in Team-based Collaborative Creative Production

Artists and creatives have begun to utilize Generative AI (GenAI) to create inspiring work by leveraging its access to large datasets that can provide unexpected outputs in the human corpus of possibilities. So far, research has focused on how individual creative professionals work with GenAI, neglecting the role that other humans have in the process of cocreativity with GenAI. Here, we give examples of works generated in human creative teams while utilizing GenAI agents as ways to inspire creative ideas or implement human-level productions. We also share research into the way teams overcome challenges working with GenAI, and examine the way we perceive GenAI in machine-supported creative production. Our image and video examples generated by Stable Diffusion provide a case study for how this creative process with human and AI collaborators work in human-AI co-creativity.