The adoption of virtual banking : An empirical study

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

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Detail(s)

Original languageEnglish
Pages (from-to)63-74
Journal / PublicationInternational Journal of Information Management
Volume19
Issue number1
Publication statusPublished - Feb 1999

Abstract

Virtual banking is broadly defined in this paper as the provision of banking services via means other than traditional physical branches. Currently, virtual banking exists in the forms of ATM, phone banking, home banking and Internet banking. Understanding people's adoption intention of virtual banking can help financial institutions to formulate appropriate marketing strategies for new forms of banking. Theory of planned behavior (TPB) and innovation diffusion were used to study the adoption intention of virtual banking in a well-developed international financial city. The study finds that the relationships were found only partially explained by the TPB. Other results are interesting and useful for the strategic planning of IT in banking. © 1999 Elsevier Science Ltd. All rights reserved.

Research Area(s)

  • Banking, Information technology, Innovation diffusion, Virtual banking

Citation Format(s)

The adoption of virtual banking : An empirical study. / Liao, Shaoyi; Shao, Yuan Pu; Wang, Huaiqing; Chen, Ada.

In: International Journal of Information Management, Vol. 19, No. 1, 02.1999, p. 63-74.

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review