The ABC Model of Technology-Enabled Communication Engagement : Investigating a Canadian Beer Campaign
Research output: Conference Papers › RGC 33 - Other conference paper › peer-review
Author(s)
Related Research Unit(s)
Detail(s)
Original language | English |
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Publication status | Presented - 17 Jun 2024 |
Conference
Title | 74th International Communication Association (ICA 2024), Preconference |
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Location | University of Technology Sydney |
Place | Australia |
City | Sydney |
Period | 16 - 17 June 2024 |
Link(s)
Permanent Link | https://scholars.cityu.edu.hk/en/publications/publication(6c5f98a3-901b-4087-8524-86d767bd8c8e).html |
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Citation Format(s)
The ABC Model of Technology-Enabled Communication Engagement: Investigating a Canadian Beer Campaign. / Huang, Yi-hui Christine; Zhang, Leyi; Cai, Qinxian.
2024. 74th International Communication Association (ICA 2024), Preconference, Sydney, New South Wales, Australia.
2024. 74th International Communication Association (ICA 2024), Preconference, Sydney, New South Wales, Australia.
Research output: Conference Papers › RGC 33 - Other conference paper › peer-review