The ABC Model of Technology-Enabled Communication Engagement : Investigating a Canadian Beer Campaign

Research output: Conference PapersRGC 33 - Other conference paperpeer-review

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Detail(s)

Original languageEnglish
Publication statusPresented - 17 Jun 2024

Conference

Title74th International Communication Association (ICA 2024), Preconference
LocationUniversity of Technology Sydney
PlaceAustralia
CitySydney
Period16 - 17 June 2024

Citation Format(s)

The ABC Model of Technology-Enabled Communication Engagement: Investigating a Canadian Beer Campaign. / Huang, Yi-hui Christine; Zhang, Leyi; Cai, Qinxian.
2024. 74th International Communication Association (ICA 2024), Preconference, Sydney, New South Wales, Australia.

Research output: Conference PapersRGC 33 - Other conference paperpeer-review