Abstract
Based on a theoretical framework drawn from the diffusion of innovation theory, the expectancy-value model, and the technology-acceptance model, this chapter presents an empirical study of technological and informational factors as predictors of the use of second-generation mobile phones as a news device. The study differentiates the initial adoption of a mobile phone as a technology innovation from secondlevel adoption, which refers to the acceptance of a distinctive new function of a technology device serving a communication purpose different from that for which the device was originally designed. The study found that technology facility and innovativeness were significant predictors of mobile phone use as a news device; further, it partially confirmed the model of predictors of mobile phone use for news access. However, the two informational factors-perceived value of information and news affinity-were found to have no direct effect on mobile phone use as a news device. The study departs from the traditional approach of adoption research and offers a novel perspective on examining the adoption of new media with multiple evolving functions.
| Original language | English |
|---|---|
| Title of host publication | Interdisciplinary Mobile Media and Communications: Social, Political, and Economic Implications |
| Editors | Xiaoge Xu |
| Place of Publication | Hershey, PA USA |
| Publisher | IGI Global Publishing |
| Pages | 278-304 |
| ISBN (Print) | 9781466661677, 1466661666, 9781466661660 |
| DOIs | |
| Publication status | Published - 30 Jun 2014 |
Research Keywords
- mobile phone: diffusion of innovation: expectancy-value model: technology acceptance model: innovativeness: news affinity
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