Abstract
TaoBao has emerged as the leading consumer-to-consumer (C2C) electronic commerce platform in China. It has replaced eBay, as the leading e-commerce platform in the country. The dominance of TaoBao led to eBay exiting from the Chinese market in 2006, merging its operations with the services of telecoms provider, TOM Online. A number of other C2C platforms have also been established in the country that are competing with TaoBao, to provide better services for online customers. TaoBao, established in 2003, is a subsidiary of Alibaba, China's leading e-commerce company. TaoBao has the largest number of product listings, as a C2C trading platform. It has also the highest volume of transactions, with a market share of 83.9% in the country and with more than 80 million registered users. The C2C platform indicates the online status of all sellers, with a bi-polar colored icon. Its internal search engine enables buyers to list specifically those items whose sellers are online.
| Original language | English |
|---|---|
| Pages (from-to) | 145-148 |
| Journal | Communications of the ACM |
| Volume | 52 |
| Issue number | 1 |
| DOIs | |
| Publication status | Published - 1 Jan 2009 |
Publisher's Copyright Statement
- COPYRIGHT TERMS OF DEPOSITED POSTPRINT FILE: © ACM 2009. This is the author's version of the work. It is posted here for your personal use. Not for redistribution. The definitive Version of Record was published in Communications of the ACM, http://dx.doi.org/10.1145/1435417.