Technical opinion - Why eBay lost to TaoBao in China : The global advantage
Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Author(s)
Related Research Unit(s)
Detail(s)
| Original language | English |
|---|---|
| Pages (from-to) | 145-148 |
| Journal / Publication | Communications of the ACM |
| Volume | 52 |
| Issue number | 1 |
| Publication status | Published - 1 Jan 2009 |
Link(s)
Abstract
TaoBao has emerged as the leading consumer-to-consumer (C2C) electronic commerce platform in China. It has replaced eBay, as the leading e-commerce platform in the country. The dominance of TaoBao led to eBay exiting from the Chinese market in 2006, merging its operations with the services of telecoms provider, TOM Online. A number of other C2C platforms have also been established in the country that are competing with TaoBao, to provide better services for online customers. TaoBao, established in 2003, is a subsidiary of Alibaba, China's leading e-commerce company. TaoBao has the largest number of product listings, as a C2C trading platform. It has also the highest volume of transactions, with a market share of 83.9% in the country and with more than 80 million registered users. The C2C platform indicates the online status of all sellers, with a bi-polar colored icon. Its internal search engine enables buyers to list specifically those items whose sellers are online.
Citation Format(s)
Technical opinion - Why eBay lost to TaoBao in China : The global advantage. / Ou, Carol Xiaojuan; Davison, Robert M.
In: Communications of the ACM, Vol. 52, No. 1, 01.01.2009, p. 145-148.Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
