Targeted Advertising, Consumer Inference and Search

Research output: Conference PapersRGC 32 - Refereed conference paper (without host publication)peer-review

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Author(s)

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Detail(s)

Original languageEnglish
Pages4
Publication statusPublished - Feb 2019

Conference

Title13th Annual Frank M. Bass – UT Dallas Frontiers of Research in Marketing Science (UTD FORMS) Conference
LocationUT Dallas
PlaceUnited States
CityRichardson
Period28 February - 2 March 2019

Bibliographic Note

Information for this record is supplemented by the author(s) concerned.

Citation Format(s)

Targeted Advertising, Consumer Inference and Search. / Yu, Jungju; Shin, Jiwoong .
2019. 4 Paper presented at 13th Annual Frank M. Bass – UT Dallas Frontiers of Research in Marketing Science (UTD FORMS) Conference, Richardson, Texas, United States.

Research output: Conference PapersRGC 32 - Refereed conference paper (without host publication)peer-review