Targeted Advertising, Consumer Inference and Search

Jungju Yu; Jiwoong  Shin

Targeted Advertising, Consumer Inference and Search

Jungju Yu, Jiwoong Shin

Department of Marketing

Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review

Original language	English
Pages	4
Publication status	Published - Feb 2019
Event	13th Annual Frank M. Bass – UT Dallas Frontiers of Research in Marketing Science (UTD FORMS) Conference - UT Dallas, Richardson, United States Duration: 28 Feb 2019 → 2 Mar 2019 https://jindal.utdallas.edu/marketing/forms-conference/

Conference

Conference	13th Annual Frank M. Bass – UT Dallas Frontiers of Research in Marketing Science (UTD FORMS) Conference
Abbreviated title	13th Annual Bass FORMS Conference
Country/Territory	United States
City	Richardson
Period	28/02/19 → 2/03/19
Internet address	https://jindal.utdallas.edu/marketing/forms-conference/

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@conference{30152c205daf46388a94e04b2f64ce7a,

title = "Targeted Advertising, Consumer Inference and Search",

author = "Jungju Yu and Jiwoong Shin",

note = "Information for this record is supplemented by the author(s) concerned.; 13th Annual Frank M. Bass – UT Dallas Frontiers of Research in Marketing Science (UTD FORMS) Conference, 13th Annual Bass FORMS Conference ; Conference date: 28-02-2019 Through 02-03-2019",

year = "2019",

month = feb,

language = "English",

pages = "4",

url = "https://jindal.utdallas.edu/marketing/forms-conference/",

}

TY - CONF

T1 - Targeted Advertising, Consumer Inference and Search

AU - Yu, Jungju

AU - Shin, Jiwoong

N1 - Information for this record is supplemented by the author(s) concerned.

PY - 2019/2

Y1 - 2019/2

UR - https://haas.berkeley.edu/wp-content/uploads/2019/06/Targeted_advertising__consumer_inference_and_search-42.pdf

UR - https://jindal.utdallas.edu/files/13th-forms-conf.pdf

UR - https://jindal.utdallas.edu/marketing/forms-conference/

M3 - RGC 32 - Refereed conference paper (without host publication)

SP - 4

T2 - 13th Annual Frank M. Bass – UT Dallas Frontiers of Research in Marketing Science (UTD FORMS) Conference

Y2 - 28 February 2019 through 2 March 2019

ER -

Targeted Advertising, Consumer Inference and Search

Conference

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