SUSTAINABILITY IN THE APPAREL INDUSTRY : HYBRIDIZED LOGICS AND COLLABORATION

Research output: Conference PapersRGC 32 - Refereed conference paper (without host publication)peer-review

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Detail(s)

Original languageEnglish
Publication statusPublished - Jun 2019

Conference

Title19th European Academy of Management Annual Conference (EURAM 2019)
LocationISCTE-Instituto Universitário de Lisboa
PlacePortugal
CityLisboa
Period26 - 28 June 2019

Abstract

This paper explores the development of a new institutional logic for a self-regulatory institution as a result of the hybridization of founding firms’ disparate logics. Deploying an inductive study of sustainability in the apparel industry, I first examine different logics the founding firms bring to a self-regulatory institution, and uncover a process model of logic hybridization. Then, I examine and extend the impact of the hybridized logic of a sustainability-promoting self-regulatory institution by focusing on a practice that allows the logic to be diffused. The findings suggest the dynamic nature of institutional logics as three firms hybridize logics by assimilating both the values and practices associated with disparate logics, create a new set of logics for the self-regulatory institution, and ultimately these new logics acting as a guiding principle for the industry as a whole as they permeate into other firms through a specific practice.

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Citation Format(s)

SUSTAINABILITY IN THE APPAREL INDUSTRY: HYBRIDIZED LOGICS AND COLLABORATION. / Ahn, Yoojung.
2019. Paper presented at 19th European Academy of Management Annual Conference (EURAM 2019), Lisboa, Portugal.

Research output: Conference PapersRGC 32 - Refereed conference paper (without host publication)peer-review