Supply chain distribution strategy

Distribution strategy deals with the journey of products, from the completion of production all the way to the hands of customers. It aims to get the products to the right place at the right time, in the right quantity, and at the right price. An effective distribution strategy requires a distribution network that balances the distribution cost with service level. The connectivity empowered by the Internet and particularly mobile broadband accelerates the information exchange in the supply chain, enables new business models, and demands a more connected, customer-driven, and responsive distribution network. Empowered by data technologies, the distribution network is becoming increasingly proactive and integrated. More research is called on to study the new challenges and research issues resulting from technological advancements and new business models.