Supplier-buyer relationship management in marketing and management research : An area for interdisciplinary integration
Research output: Journal Publications and Reviews › Editorial Preface
Author(s)
Related Research Unit(s)
Detail(s)
Original language | English |
---|---|
Pages (from-to) | 180-183 |
Journal / Publication | Journal of Business Research |
Volume | 78 |
Online published | 7 Feb 2017 |
Publication status | Published - Sept 2017 |
Link(s)
Abstract
This introduction provides an overview of the papers in this special issue, which highlights the contributions the authors from both marketing and management have endeavored to make to the relevant literature. Also this introduction pinpoints the possible directions and specific topics the scholars from both areas can explore in the future to be mutually informed regarding supplier-buyer relationship management.
Research Area(s)
- Governance, Innovation, Interdisciplinary integration, Supplier-buyer relationship
Citation Format(s)
Supplier-buyer relationship management in marketing and management research: An area for interdisciplinary integration. / Su, Chenting; Yang, Haibin.
In: Journal of Business Research, Vol. 78, 09.2017, p. 180-183.
In: Journal of Business Research, Vol. 78, 09.2017, p. 180-183.
Research output: Journal Publications and Reviews › Editorial Preface