TY - JOUR
T1 - Supplier-buyer relationship management in marketing and management research
T2 - An area for interdisciplinary integration
AU - Su, Chenting
AU - Yang, Haibin
PY - 2017/9
Y1 - 2017/9
N2 - This introduction provides an overview of the papers in this special issue, which highlights the contributions the authors from both marketing and management have endeavored to make to the relevant literature. Also this introduction pinpoints the possible directions and specific topics the scholars from both areas can explore in the future to be mutually informed regarding supplier-buyer relationship management.
AB - This introduction provides an overview of the papers in this special issue, which highlights the contributions the authors from both marketing and management have endeavored to make to the relevant literature. Also this introduction pinpoints the possible directions and specific topics the scholars from both areas can explore in the future to be mutually informed regarding supplier-buyer relationship management.
KW - Governance
KW - Innovation
KW - Interdisciplinary integration
KW - Supplier-buyer relationship
UR - http://www.scopus.com/inward/record.url?scp=85011579341&partnerID=8YFLogxK
UR - https://www.scopus.com/record/pubmetrics.uri?eid=2-s2.0-85011579341&origin=recordpage
U2 - 10.1016/j.jbusres.2016.12.013
DO - 10.1016/j.jbusres.2016.12.013
M3 - Editorial Preface
SN - 0148-2963
VL - 78
SP - 180
EP - 183
JO - Journal of Business Research
JF - Journal of Business Research
ER -