Students’ Satisfaction and University Reputation through Service Quality in Private Higher Educational Institutions in Bangladesh

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

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Author(s)

  • Mohammad Manjur ALAM
  • Mohd Yasin SHARIF
  • Evana Nusrat DOOTY
  • Syed Md. Hasib AHSAN
  • Mustafa Manir CHOWDHURY

Related Research Unit(s)

Detail(s)

Original languageEnglish
Pages (from-to)91-100
Journal / PublicationJournal of Asian Finance, Economics and Business
Volume8
Issue number9
Online published30 Sep 2021
Publication statusPublished - Sep 2021

Abstract

Educational institutions play a critical role in national development through the advancement of skilled human resources and intellectual society. The number of higher educational institutions (HEIs) is increasing significantly in Bangladesh. Students have a number of options from which to select their preferred educational institutions. Hence, HEIs should think about the quality of services they provide to students. The objective of this study is to measure students’ satisfaction and university reputation through service quality (SQ) in a private higher educational institution (PriHEI) in Bangladesh. Primary data was collected from 270 students of International Islamic University Chittagong (IIUC), Bangladesh, through a simple random sampling technique. In this study, data was analyzed through descriptive statistics, correlation, measurement model using confirmatory factor analyses, and structural equation modeling (SEM). The results showed that transport services have indirect but medical and physical facilities have both direct and indirect significant effects on overall students’ satisfaction. Further, the administrative services and research facilities have significant indirect effects on overall students’ satisfaction. Finally, the results of structural equation modeling (SEM) confirm that the reputation of the university is directly associated with overall students’ satisfaction.

Research Area(s)

  • Higher Educational Institution, Private Higher Educational Institution, Service Quality, Student Satisfaction, Bangladesh

Citation Format(s)

Students’ Satisfaction and University Reputation through Service Quality in Private Higher Educational Institutions in Bangladesh. / ALAM, Mohammad Manjur ; ALAUDDIN, Md; SHARIF, Mohd Yasin ; DOOTY, Evana Nusrat ; AHSAN, Syed Md. Hasib; CHOWDHURY, Mustafa Manir .

In: Journal of Asian Finance, Economics and Business, Vol. 8, No. 9, 09.2021, p. 91-100.

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review