Students’ Satisfaction and University Reputation through Service Quality in Private Higher Educational Institutions in Bangladesh
Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Author(s)
Related Research Unit(s)
Detail(s)
Original language | English |
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Pages (from-to) | 91-100 |
Journal / Publication | Journal of Asian Finance, Economics and Business |
Volume | 8 |
Issue number | 9 |
Online published | 30 Sept 2021 |
Publication status | Published - Sept 2021 |
Link(s)
DOI | DOI |
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Permanent Link | https://scholars.cityu.edu.hk/en/publications/publication(46160c76-ee82-4131-991f-8f3c924ae3b5).html |
Abstract
Educational institutions play a critical role in national development through the advancement of skilled human resources and intellectual
society. The number of higher educational institutions (HEIs) is increasing significantly in Bangladesh. Students have a number of options
from which to select their preferred educational institutions. Hence, HEIs should think about the quality of services they provide to students.
The objective of this study is to measure students’ satisfaction and university reputation through service quality (SQ) in a private higher
educational institution (PriHEI) in Bangladesh. Primary data was collected from 270 students of International Islamic University Chittagong
(IIUC), Bangladesh, through a simple random sampling technique. In this study, data was analyzed through descriptive statistics, correlation,
measurement model using confirmatory factor analyses, and structural equation modeling (SEM). The results showed that transport services
have indirect but medical and physical facilities have both direct and indirect significant effects on overall students’ satisfaction. Further,
the administrative services and research facilities have significant indirect effects on overall students’ satisfaction. Finally, the results of
structural equation modeling (SEM) confirm that the reputation of the university is directly associated with overall students’ satisfaction.
Research Area(s)
- Higher Educational Institution, Private Higher Educational Institution, Service Quality, Student Satisfaction, Bangladesh
Citation Format(s)
Students’ Satisfaction and University Reputation through Service Quality in Private Higher Educational Institutions in Bangladesh. / ALAM, Mohammad Manjur ; ALAUDDIN, Md; SHARIF, Mohd Yasin et al.
In: Journal of Asian Finance, Economics and Business, Vol. 8, No. 9, 09.2021, p. 91-100.
In: Journal of Asian Finance, Economics and Business, Vol. 8, No. 9, 09.2021, p. 91-100.
Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review